Fueling Commercial, Product, and Ecosystem Growth—Powered by Your Culture
I don’t just focus on short-term wins—I create growth that lasts. By combining forward-thinking strategies with cloud-based technology, I’ve helped businesses skyrocket their revenue, scale efficiently, and future-proof their operations.
From achieving a 97% increase in turnover in 2022, to 152% growth in 2023, and a staggering 505% year-over-year surge in Q1 2024, my approach is all about delivering real, measurable results.
It’s not just about numbers; it’s about smart strategies that set businesses up for long-term success. Here’s what I focus on:
I’ve worked with businesses to unlock exponential growth, achieving:
✔️ 97% increase in turnover in 2022
✔️ 152% growth in 2023
✔️ 505% year-over-year surge in Q1 2024
These aren’t just statistics—they’re proof of how the right strategies can transform a company’s trajectory.
The business landscape moves fast. I ensure companies stay ahead by transitioning core offerings to scalable platforms. This approach has led to:
✅ Securing Series A funding – A major milestone that validates a business model in the eyes of investors.
✅ Industry leadership – By embracing cloud-based solutions, businesses I’ve worked with have gained a competitive edge and market dominance.
🔹 Cloud-Based Technology – Helping businesses scale without the growing pains, cutting costs, and increasing agility.
🔹 Data-Driven Decision Making – Using analytics to make smarter, faster, and more strategic business moves.
🔹 Agile Methodologies – Ensuring companies can adapt, innovate, and iterate based on real-time feedback.
🔹 Scalable Infrastructure – Setting up businesses so they can grow without hitting operational bottlenecks.
🔹 Innovation Culture – Encouraging teams to embrace new ideas and technologies, keeping businesses ahead of the curve.
Industry research backs this up:
📈 Companies using cloud technology grow 2.3x faster than their competitors (Deloitte).
📊 Data-driven organisations are 23x more likely to acquire customers and 6x more likely to retain them (McKinsey).
By consistently applying these cutting-edge strategies, I’ve helped businesses not only achieve record-breaking growth but also position themselves as market leaders. Whether it’s securing investment, scaling efficiently, or staying ahead of the competition, my approach ensures businesses don’t just grow—they thrive.
'During a period of mergers, acquisitions, and restructuring, Abbie skillfully navigated the challenges and led his team to success.'
- Reggie Aggarwal, Founder and CEO, Cvent
I don’t just follow market trends—I spot opportunities, take action, and deliver results. Whether it’s launching innovative products, expanding into new markets, or turning around struggling revenue streams, I’ve consistently driven significant financial growth and built long-term market leaders.
From transforming a €100 million revenue stream in just two years to securing £30 million in long-term commitments, my strategies are all about real-world impact.
📈 Procurement-to-Payment Innovation
A perfect example of market-led growth—by identifying a gap and executing a targeted go-to-market strategy, I delivered:
✔️ €100 million in revenue within two years
✔️ Turnaround success from -14% to +24% in 2018
✔️ 47% growth to over €100 million in 2019
These aren’t just numbers; they reflect a game-changing market entry, strong execution, and sustained business expansion.
🤝 Broker Briefcase – Cracking the UK Market
Bringing the ‘Broker Briefcase’ solution into the UK wasn’t just about launching a product—it was about creating a powerful industry tool that delivered real value. The results?
✔️ 120+ partners onboarded rapidly
✔️ £10 million in annual sales from launch
✔️ £30 million in long-term commitments secured
This success wasn’t accidental. It was built on a deep understanding of the UK market, a clear value proposition, and a strong partnership strategy.
🚀 Market Intelligence – Knowing where the industry is heading and positioning products to capture the opportunity at the right time.
🎯 Strategic Positioning – Making sure products and services fit seamlessly into the market’s needs, creating instant demand.
🤝 Effective Partnerships – Building relationships with key players that accelerate adoption and long-term growth.
💡 Continuous Innovation – Evolving products to keep them ahead of competitors and meet shifting industry demands.
Industry insights back this up:
📊 True Broking Ltd reported major efficiency gains and improved client engagement after adopting Broker Briefcase.
🔍 Expanding the platform to include insurer and MGA content gave key players like Markel UK a smarter way to engage brokers and refine their market approach.
By applying these smart, targeted strategies, I’ve not only driven massive revenue growth but also helped businesses cement their industry leadership. Whether it’s scaling new solutions, securing major investment, or launching into untapped markets, I focus on making businesses thrive, not just survive.
Success in business isn’t just about what you sell—it’s about who you work with. I specialise in securing high-value, long-term partnerships that drive serious revenue growth. By negotiating white label agreements with industry giants like Aviva, Direct Line, and RSA, I helped achieve a 129% year-on-year revenue increase—proving that the right collaborations can be a game-changer.
🤝 White Label Agreements That Scale
White label deals aren’t just about slapping a logo on a product—they’re about seamless integration, trust, and mutual benefit. By partnering with market leaders, we:
✔️ Expanded our market reach – Gained instant access to an established customer base.
✔️ Unlocked new revenue streams – Reduced reliance on a single market segment.
✔️ Boosted operational efficiency – Leveraged partners’ infrastructure for cost-effective scaling.
💡 Strategic Product Positioning
Getting the partnership is one thing—making it work is another. My approach to ensuring success includes:
✅ Tailored solutions – Customising offerings to fit each partner’s brand and customer base.
✅ Value alignment – Positioning products to complement and enhance partners’ portfolios.
✅ Flawless execution – Ensuring quality, consistency, and reliability in every delivery.
🔹 Clear Communication – Transparent, ongoing dialogue to align expectations and maintain strong relationships.
🔹 Smart Contracting – Well-structured agreements that set clear goals, responsibilities, and performance benchmarks.
🔹 Continuous Innovation – Keeping offerings fresh, relevant, and ahead of market trends.
🔹 Performance Tracking – Robust KPI monitoring to ensure partnerships deliver long-term value for both sides.
The 129% revenue boost achieved through these partnerships isn’t just a one-off win—it’s proof that the right collaborations drive sustained success. By consistently applying these strategies, I’ve helped businesses scale, strengthen their market position, and future-proof their growth.
When done right, strategic partnerships aren’t just deals—they’re powerful, long-term growth engines. Let’s build them the right way.
'Played a vital role in transforming turnover performance with minimal cost increases while maintaining fiscal discipline and achieving OPEX reductions.'
- Tobias Ragge, CEO, HRS Group
Efficiency isn’t just about cutting costs—it’s about working smarter, scaling faster, and boosting profitability. I specialise in transforming operations to drive efficiency, helping businesses become leaner, more agile, and more profitable.
By implementing strategic operational frameworks, I’ve helped businesses:
✔️ Triple their speed to market for new innovations
✔️ Cut onboarding time by 45%
✔️ Turn EBIT from -22% to +38%
🚀 Faster Innovation & Onboarding
Time is money, and slow processes kill momentum. By streamlining operations, I:
✅ Accelerated speed to market – Getting new innovations out 3x faster, staying ahead of competitors.
✅ Slashed onboarding time by 45% – Making new hires productive quicker, cutting down training costs.
Companies like Deriv saw similar results, reducing onboarding from a month to just a week—proving that efficient processes lead to immediate impact.
💰 Financial Turnaround: From -22% to +38% EBIT
Driving efficiency isn’t just about saving time—it directly impacts profitability. By optimising operations, I:
✔️ Transformed EBIT from -22% to +38% – A complete financial turnaround.
✔️ Cut costs without cutting corners – Leaner operations meant higher profit margins and sustainable growth.
✔️ Built a scalable, agile business structure – Enabling rapid expansion without operational bottlenecks.
📌 Process Optimisation – Cutting out inefficiencies and streamlining workflows to boost productivity.
📌 Smart Technology Integration – Using automation and data-driven tools to reduce manual work and errors.
📌 Performance Tracking – Establishing KPIs to measure, refine, and continuously improve efficiency.
📌 Cross-Department Collaboration – Breaking silos to create seamless, joined-up operations.
📌 Culture of Continuous Improvement – Embedding efficiency at every level, so teams constantly find smarter ways to work.
The best businesses don’t just grow fast—they grow efficiently. My approach ensures companies can scale, cut costs, and stay competitive without compromising quality or innovation.
By transforming operations, boosting financial performance, and driving sustainable growth, I help businesses become lean, profitable, and built to last.
Change can be unsettling—but with the right approach, it can also be an opportunity to bring teams together, boost morale, and drive success. I understand the importance of keeping employees engaged, especially during times of uncertainty.
During a major merger, I helped turn anxiety into action, increasing the Employee Promoter Score from 5.9 to 7.2 out of 10. My leadership also saw my team win industry awards for outstanding achievement and operational excellence—proving that engaged teams don’t just survive change, they thrive in it.
💬 Transparent Communication
Mergers create uncertainty. I made sure employees weren’t left in the dark by:
✔️ Keeping communication open and honest – Regular updates to reduce anxiety.
✔️ Encouraging feedback and dialogue – Making employees feel heard and valued.
🙌 Employee Involvement & Ownership
Engagement isn’t about telling people what’s happening—it’s about bringing them into the process. I:
✅ Involved employees early on – Giving them a voice in the transition.
✅ Created a culture of collaboration – Encouraging teams to shape the new organisation together.
🏆 Recognition & Reward
Keeping morale high in a period of upheaval is crucial. I made sure:
🎯 Achievements were celebrated – Recognising contributions, big and small.
🎯 Teams felt valued – Leading to award-winning performances in operational excellence.
A highly engaged workforce doesn’t just improve team morale—it directly impacts performance:
📈 Higher productivity & efficiency – Employees who feel valued perform better.
💡 Improved customer service – Engaged teams lead to happier customers.
🔁 Stronger retention rates – Keeping top talent during uncertain times.
🤝 Smoother cultural integration – Making the merger a success from the inside out.
Studies from Serco and Aon Hewitt confirm the link between employee engagement and customer loyalty, showing that motivated teams lead to better business outcomes.
Mergers don’t have to mean disruption—they can be a chance to reset, rebuild, and grow stronger. By putting people first, I helped turn uncertainty into opportunity, creating a high-performing, engaged workforce ready for the next stage of success.
"Abbie's strategic insight, leadership, and unwavering commitment have been instrumental in our company's survival and subsequent thriving in a highly competitive landscape."
— Joonas Ahola, CEO & Founder, MeetingPackage
Great customer experience isn’t just about keeping people happy—it’s about driving retention, boosting satisfaction, and delivering measurable business growth. I developed a knowledge-driven outbound engagement process that combines targeted campaigns with online customer success teams, ensuring customers receive proactive support while businesses stay profitable and efficient.
This approach doesn’t just enhance the customer journey—it also ensures financial sustainability by balancing growth, retention, and cost management.
📈 30% Increase in Customer Retention: A leading UK telecommunications company saw retention soar after implementing a dedicated customer success team.
⭐ 25% Rise in Customer Satisfaction: A software services business invested in proactive customer engagement and saw a significant boost in satisfaction scores.
🔄 42% reduction in churn, 35% NPS increase—Vodafone UK’s customer success programme transformed retention and loyalty in just 18 months.
💡 AI-Powered Support at Lloyds Banking Group
Lloyds introduced AI-driven chatbots and customer success teams, achieving:
✔️ 20% improvement in first-contact resolution rates
✔️ 15% increase in customer satisfaction
✔️ 10% reduction in operational costs
These real-world results prove that investing in customer engagement isn’t just good for experience—it’s a growth strategy.
🔹 Proactive Engagement: Anticipating customer needs rather than reacting to problems.
🔹 Data-Driven Targeting: Using insights to personalise outreach and improve support.
🔹 Smart Technology Integration: Leveraging AI chatbots and automation to enhance efficiency.
🔹 Financially Sustainable Solutions: Balancing exceptional service with budget-conscious strategies.
Research from the Institute of Customer Service found that UK businesses with above-average customer satisfaction grow 10% faster than those that lag behind. Exceptional customer experience isn’t just a service goal—it’s a competitive advantage.
By implementing customer-centric, scalable engagement strategies, I help businesses:
✅ Retain more customers
✅ Increase satisfaction and brand loyalty
✅ Drive revenue while staying cost-efficient
Because when customers feel heard, valued, and supported, they stay longer, spend more, and advocate for your brand.
'Full responsibility for product lifecycle management, Abbie led a high-performing team, driving delivery, product innovation, and proactive business development.' - Tobias Ragge, CEO, HRS Group